Your Digital & Growth Strategy Orchestrator
13 years acing marketing, business development strategies, and digital transformation for international companies and startups.
Your evolution starts now.
Business launch
Starting is the hardest part? Nah! I've got you covered with all-round consulting on brand, marketing, sales, and internal organization
Digital growth
Build a solid, data-driven online presence leveraging digital tools to outperform competitors, whatever your B2C or B2B niche
Scale and expand
Thirst for more? We'll explore new business opportunities, and international markets to keep growing in a sustainable way
You always get what you need.
Global and Local approach
I understand international, nation-specific, and hyper-local needs, and can switch approach seamlessly
Cross-functional Expertise
I can wear different hats, which allows me to focus on channel-specific campaigns, or strategize a complex digital marketing mix
Great Analysis and great instinct
I work data-driven from input to output. But don't underestimate the experience: I know what works and what doesn't
Industries.
E-commerce, Saas, New Media
Training & Education
Hi-Tech Production
Social Impact & Change
Leisure & Tourism
Portfolio.
E-shops, from deep waters to the stars
How I achieved top ranking for the e-shops, and skyrocketed revenue in just a few months
Expo for inclusion: design and creation
How I used an untapped niche to develop an event that generates business and social impact
SaaS launch and partners' onboarding
How I defined the partners' onboarding strategy for a scaleup company
A video to drive Brand Repositioning
How I transformed an Italian machines manufacturer in the cool high-tech leader of the world
I thrive when.
I train & consult
Teaching and advising have a lot in common. For both, understanding the counterpart's needs and pain points is key to establishing a fruitful dialogue based on trust. Consulting often requires educating the client; and technical training needs to be supported by business advice, to show the right direction.
I work in team
I am a caring and thoughtful team player, a fan of co-creation, and a champion of diversity and inclusion. In leadership positions, I am a facilitator able to provide guidance and empowerment, as well as the tools and motivation to foster continuous improvement, both on an individual and a team level.
I go international
International challenges are my forte: I have the hard and soft skills to research and understand markets, cultures, and people, and build actionable strategies. Enjoy multicultural environments and traveling. I speak: Italian (native), English, Spanish (fluent), French (good), and I'm learning Korean.
Meet Mari.
I'm a business consultant based in Eindhoven, Netherlands, with roots tracing back to Italy. With over 13 years of experience, I've cultivated a passion for empowering businesses to thrive in the digital realm.
I've been doing digital marketing since there were no dedicated university courses. So, I started as a self-taught professional, then earned credentials from Columbia Business School and completed a master's program at Rome Tor Vergata University, all while taking my skills to the next level through hands-on experience.
I've worked with a diverse range of clients, from SMEs to corporations, across Europe and Latin America, both as an employee and a freelance consultant.
You + Me = Magic.
My expertise encompasses a wide array of areas including branding, website and e-commerce design, SEO, social media, email and content marketing, online advertising, analytics, localization, influencer outreach, community management, new business development, digital team solutions, as well as training and coaching.
I've played pivotal roles in driving growth and success for businesses in sectors spanning retail to hi-tech manufacturing.
I'm driven by the opportunity to take the lead and make a meaningful impact, energized by the challenge of mastering each component of complex digital strategies.
Let's work together to elevate your online presence and drive your business forward.
My Skills Set.
The specific expertise I have built so far, my personal and social traits that describe me as a professional. Plus, all the space I can make to learn and master new, exciting, abilities.
Digital Industry Knowledge.
☑ E-commerce Management & Strategy | Software: Magento, WooCommerce, Shopify
☑ Digital Marketing Growth & Branding Strategy | Elaboration, Implementation, Training
☑ Social Media Management, Strategy, Advertising | Facebook, Facebook Groups, Instagram, Threads, TikTok, YouTube, Twitter, Pinterest, LinkedIn | Software: Hootsuite, Later
☑ Online Advertising | Shopping (PMax), Text Ads, Display, Dynamic Ads, Social Media | Tools: Google Ads, Bing Ads, Facebook Business Manager | TikTok Ads Manager
☑ Marketplace Management & Strategy | Amazon, eBay, Leroy Merlin, ManoMano | Software: Omnia Retail, Channable
☑ Search Engine Optimization Strategy | Software: Semrush, Screaming Frog, Ahrefs, Moz, Similar Web, Google Search Console
☑ Data Analysis, Reporting, Data Visualization | Software: Google Analytics, Qlik, Tableaux, Google Looker Studio, Excel
☑ CRM Management & Campaign Strategy | Software: Hubspot, Freshsales, Salesforce
☑ Business Development | Analysis of markets, future trends forecasting, exploration of new opportunities, definition of a strategy - all data-based
☑ Visual Design, Web Design, User Experience Design | Software: Adobe Suite, Figma, WordPress, Magento, and Hotjar for Analysis
Social & Management Skills.
✪ Natural Communicator | I can establish and maintain connections easily, and dialogue successfully with a diverse audience
✪ Liaise with Stakeholders | I am the go-to person to connect different parties, departments, and companies, across functions and cultures
✪ Genuine Leadership | I balance fruitfully honesty and openness with a solid presence and authority for decision-making and problem-solving, and clear guidance through change and other challenging situations
✪ Creative & Solution-oriented | I always try to find and test alternative ideas, methods, and solutions. Thanks to my multi-sector expertise, I borrow patterns and procedures, and apply them in different contexts to find out it works
✪ Smooth Project Management | I supervise projects, define useful frameworks and guidelines, enable processes and workflow improvement, establish a Scrum/Agile approach
→ Certified Scrum Master | Software: Asana, Jira, Trello, Miro, Slack
Work Languages.
English
Spanish
French
Italian
Dutch
Catalan
Korean
Get in Contact.
If you're wondering what we can achieve together, reach out!
I will be glad to discuss professional opportunities and collaborations.